Soft drinks are losing their fizz. As Australian consumers turn away from sugary sodas, soft drink sales are in steady decline. They dropped an estimated 2.3% in 2017 and that’s on top of the 4.7% plunge between 2014 and 2016. Amidst the fallout, there is an opportunity for venues to offer beverages that align with changing consumer preferences and lifestyle choices. 89% of Australian parents believe water should be the standard drink on offer in food outlets, while more than half of consumers dining out seek low-sugar alternatives.

The Purezza Premium Water solution is a versatile offering as the sparkling or still water can be used as a base to produce an array of flavoured drinks simply by adding syrups, mixers and natural ingredients thereby offering your customers a wider choice of beverages. Not only does this help set your business apart from the competition but at the same time you are removing the cost of ordering pre-packaged bottled water, saving you money.

Revitalise your drinks menu

If Australia introduces a sugar tax in the coming years, it could prevent almost 134,000 cases of diabetes, reported by ABC news. To prepare for this, venues can get ahead by making the most out of your Purezza system and producing simple yet high-revenue, sparkling beverages. Add, fresh ingredients to Purezza sparkling water to make home-made sodas, sparkling iced teas, cocktails and mocktails.

sugar tax

How to keep pace with changing consumer tastes

Rethink how your venue operates by considering the following:

1.Go organic - Australians have a growing preference for organic foods with the appropriate certifications. Food News report demand for organic products surpasses supply by 40%.

2.Buy local - Business Insider found over 90% of consumers are concerned about sustainability and are willing to spend more on eco-products that are locally-sourced. Buy local to improve the public perception of your business, and help you keep track of the source of your ingredients.

3.Prioritise nutrition - If you know where your ingredients come from, you can tell your customers exactly what’s in their drink and make it easy for them to spot the sugar content. At the same time, you increase trust and build customer loyalty through your constant focus on nutritional transparency.

4.Stay away from processed ingredients - Research consultancy Nielsen has shown Australian consumers are willing to pay more for all-natural products in place of processed alternatives.

revitalise drinks menu

Four healthy alternatives to soft drinks

1. Watermelon & mint water - Watermelon water has become a multi-million dollar business in Australia. Watermelon helps lower blood pressure; it’s good for your heart, and it’s naturally sweet, so no need to add extra sugar.

Ingredients:

  • 4 cups seedless watermelon in chunks
  • 1 cup mint

Method:

  1. Roughly pulse watermelon and mint
  2. Add Purezza sparkling water to serve
  3. Garnish with a mint leaf

2. Lemon & aloe sparkling water - Enjoy the restorative benefits of the native aloe alongside the immune-boosting properties of citrus lemon—the perfect respite on a hot summer’s day.

Ingredients:

  • 4 large aloe leaves
  • Large lemons peeled

Method:

  1. Split the aloe leaves down the centre
  2. Remove the gel, discard the leaves
  3. Blend aloe gel and lemons in a blender
  4. Add Purezza sparkling water to serve
  5. Garnish with lemon peel

soft drink alternatives

Virgin cocktails for a non-alcoholic twist

3. Lychee mojito - Freshen up the traditional mojito with a tropical twist by adding lychee.

Ingredients:

  • 30ml lychee syrup
  • 30ml lime juice
  • Small bunch of mint leaves
  • 15ml sugar syrup
  • Purezza sparkling water

Method:

  1. Place lychee syrup, lime juice, mint leaves and sugar syrup into a cocktail shaker and mix
  2. Pour into a glass
  3. Top with Purezza sparkling water
  4. Garnish with a mint leaf and lychees on a skewer

4.The Aussie St Clements - An Aussie twist to the St Clements with local bitters giving a sophisticated flavour.

Ingredients:

  • 60ml fresh orange juice
  • 3 dashes Australian Bitters
  • Top with Purezza sparkling water
  • Sugar syrup to taste
  • Orange wedge and lemon myrtle leaf for garnish

Method:

  1. Pour orange juice and bitters over ice
  2. Top with Purezza sparkling water and mix
  3. Garnish with an orange wedge and lemon myrtle leaf

Helping your venue tap new markets with Purezza Premium Water

You can boost sales with the simple addition of fruit, herbs; even a dash of bitters —allowing your venue to serve sophisticated, sparkling beverages. Alternatively, your venue can increase profits by simply bottling and selling your own sparkling water on site thanks to Purezza’s turn-key packages. The Purezza solution includes the dispensing system, reusable glass bottles as well as all necessary training. As consumers seek healthier beverage options, the success of your venue relies on your ability to adapt. The Purezza solution gives you the flexibility to evolve your offering in line with emerging consumer preferences while ensuring your customer experience also matches expectations.

Find out how to maximise your drink sales today by contacting Purezza.