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The demand for sparkling water is higher than ever

Posted on: 31/01/20 Posted by: Sidrah Ahmad

As people look to satisfy their thirst for fizzy drinks, healthier options have experienced a boost, particularly sparkling water popularity.

Australians are drinking fewer soft drinks than ever. A scan of major supermarket data has revealed a 2.9% decline in the volume of soft drink sales across the leading food retailers, highlighting how consumers are turning their back on sugary pop in search of healthier alternatives. That’s not to say refreshing sparkling beverages are now entirely out of the question. Consumers across the world are turning to flavoured sparkling water as the low or no-sugar substitute to highly sweetened soda. Some 50% of consumers aged 16-35 have drunk a fruity fizzy water in the last three months, while 51% of Australians look for sugar-free food and drink products when considering a purchase.

Consumers are increasingly aware of personal wellness

Consumers prefer products that offer hydrating benefits alongside a naturally healthy kick, with sustainability an equal factor in decisions around what to drink. Today’s shoppers prize brand values and business integrity as highly as the products themselves with nearly two-thirds favouring local, positive-impact brands over better-known names.

This trend has had a positive impact on global sparkling water sales

These evolving consumer preferences have been great news for fizzy water brands the world over. The global flavoured water market topped $10 billion in 2018, increasing nearly $4 billion in just five years. Interestingly, the preference for sparkling water is as visible in venues as it is on the street. Leading brands, including Coca Cola, have noted a growing customer demand for sparkling water in restaurants. To capitalise on the shifting preferences, big brands are jumping on the versatility offered by plain carbonated water. Brands are using sparkling water both to create drinks that pair with foods, as well as mixing it into cocktails, to deliver the ultimate dining experience.

If leading brands are seeking to benefit from the shifting consumer trends, should venue operators be doing the same?

The benefits of sparkling water for venue operators

Stay on trend

Every venue needs to find similar alternative offerings if restaurants are to stay ahead of the competition. Our affordable, high-performance dispensers allow servers to fill Purezza-branded bottles with premium-quality sparkling water in the venue itself, saving time, money, and single-use packaging.

Maintain drinks sales volumes

Venues need to track consumer preferences if they’re to sell any sparkling beverages at all. People are drinking less Coke and Pepsi than ever before, illustrating how consumers are moving away from sugary soft drinks.

In their place, patrons want healthier alternatives that also hydrate, with the Australian water market growing by 15.6% in recent years.

How are venues putting sparkling water to use?

Mixologists are turning to sparkling water to produce low-sugar, low-carb alternatives to traditional cocktails and mocktails that deliver on the flavour front. Australian brands have even started to produce alcoholic seltzer — naturally low-alcohol, fruit-infused sparkling water — as a healthier alternative to the typical alcopop.

Venues are increasingly concerned about the environmental impact of using pre-packaged water, with plastic in the ocean one of the major concerns of the 21st century. Restaurants, cafes and hotels across Australia have been steadily phasing out the use of single-use plastic items, including straws and takeaway cups, since 2016. Ready-to-drink sparkling water options, such as Purezza, not only deliver on consumers’ beverage desires but they minimise waste as well. Moreover, it is easier and more cost-effective to pour and serve water on-tap, as opposed to buying pre-packaged water, which is expensive and time consuming.

Purezza is perfect for meeting the sparkling water demand

Purezza has a range of dispensing systems tailored to businesses of all types with sizes and outputs to suit every space. That means you can rely on the cost-effective Purezza system to be the foundation for an eclectic array of drinks recipes, both quenching customer thirst while boosting your venue’s bottom line. Better still, Purezza is committed to creating long-term value for everyone by offering a sustainable water solution.

Since our inception and in cooperation with our customers, we have removed 20 million single-use bottles from the hospitality supply chain. Our vision is to remove upwards of 30 million single-use bottles from the global hospitality supply chain per year, helping the hospitality industry become more sustainable as a whole — and we know that’s a mission your customers will be proud to support.

If you’re looking for a low-cost, high revenue, premium-quality solution for serving sparkling water in your venue, contact Purezza today.

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