This growth has been noticeable across Europe and North America, with the US doubling sparkling water sales, excluding imports, between 2015 and 2017 to a staggering $8.5 billion. If you look at the carbonated market growth holistically, sparkling water is one of the biggest drivers of growth in the industry.
In contrast to sparkling water growth, sales for carbonated, flavoured and non-alcoholic soft drinks declined for the 12th consecutive year in 2017. Greater public awareness of dental decay, diabetes. gout, heart disease, and obesity has resulted in a shift in demand for healthier options. With 70% of adults across the US moving away from high-sugar, high-calorie beverages, sparkling water seems to have found its position with consumers who enjoy carbonated soft drinks but are concerned about non-natural ingredients, caloric sweeteners and sugars.
In the wake of the decline in sugary beverages consumed, restaurants and cafes have an opportunity to meet consumer demands by providing sparkling water, which is perceived as a more premium, high value offering which contributes to the overall experience of dining out. As the industry continues to innovate through a variety of flavour and product options, sparkling water is viewed as a trend-setting category, particularly amongst consumers who seek new experiences.
Once directly connected to your water supply, our Purezza systems filter water impurities, making it easy for your staff to dispense clean and refreshing sparkling water that can be mixed with cocktails and punches on site, whilst creating exceptional profit results for your restaurant and cafe. Premium sparkling water systems such as Purezza are the smart, simple and effective solution to meet consumer demands by offering great tasting, unlimited sparkling and still water.
Show customers you can relate to their lifestyles, stay ahead of your competitors and amaze your visitors with Purezza in 2018.
Talk to a Purezza expert and find the right product for your venue today